To create the biggest rise in reading ability by 2035 through the transformation of teaching, learning and development of effective reading skills.
Our bold mission is extensive; we know that. Making a sustained change in how we learn to read takes decisive action that we believe is achievable. We do this by having our aspirational key results. We break the key results into steps we can measure so we know we are heading in the right direction and bring the company, employees and customers aligned to our mission.
Aspirational objectives:
Scaling to 10 million Students
Making educational organisations a place to learn and develop effective reading habits
Create a platform to reform, teach, learn and accelerate the development of reading
We break this down into key results we can measure
#1 - Scale to 10 million students
10 million users of The Reading Wand
Grow from 1 to 5 top regions in the world
Grow our reach on social media from 362 to 100,000 across all platforms
In 2024 our key specific, measurable objectives are:
1000 in sales in the year
Develop connections with ten local primary and secondary schools and two university's
To share one piece of content per day on social media platforms
20 sales into primary and secondary schools
In 2025:
4,500 sales in 2023
An additional seven connections in primary and secondary school
To share one different individual content on each of the social media platforms
100 sales in primary and secondary schools
Develop an online course and have 2,000 paid students
#2 - Make educational organisations a place to learn and develop effective reading habits
The Reading Wand to be embedded within the school system
To be the go-to reading tool to develop new reading habits
To be a part of additional educational support (ADHD, autism services)
In 2025 our key specific, measurable objectives are:
2 primary and secondary schools using The Reading Wand to teach reading
Connect with three additional education support services
Give one presentation at an educational event
In 2026:
Addition five primary and secondary schools using The Reading Wand to teach reading
1 additional educational support service using The Reading Wand to teach reading
3 presentations at educational events
#3 - Create a platform to reform, teach, learn and accelerate the development of reading
Connect 300,000 students to wellness, inspirational and recommendations of books to read
Connect with educators, authors and personal development speakers to share well, ness, tools and stories about the importance of reading
In 2026 our key specific, measurable objectives are:
1000 followers on social media sharing books, insights and helpful information
develop five free short educational videos on how to use The Reading Wand
Develop a script for an online paying course
Connect with three educators and two authors into two personal development to talk and interview
In 2027:
10,000 followers on social media
Shoot and launch an online course
Interview 1 educator, one author, or anyone one personal development
Connect with an additional five educators; five authors arrived at five personal development
If we take one step forward and continue to keep stepping, we will help change so many people’s lives regarding reading. Their lives can go on and flourish in whatever career, goal or dream they have and go at it with confidence they can learn from books to achieve it.
If you are an individual or organisation that can help or want to get involved in achieving our mission of helping people to change, develop and create beneficial reading ha, bits the emailing us at admin@thereadingwand.com